Working the Room: Networking is mostly about what YOU can give to them

Back in November, I had the distinct pleasure of meeting Wendy Mayhew, entrepreneur extraordinaire, creator of Business Launch Solutions at a guest lecture at Algonquin College.  The slogan on her business card truly reflects the brand of her company: Helping You Take Care of Business.  By collaborating and outsourcing with a small host of reliable professionals [...]

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YOU are what you Tweet: Reinforcing Brand Positioning with Social Media Practices

As a new small business, how do you begin to stand out of the crowd of infopreneurs competing for the same target market?   One part of the answer seems to be that we need to be “seen” and “heard” so that our clients will be able to recognize who we are, what values are important [...]

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YOU need to get down to business: Basic e-commerce decisions for Infopreneurs

If you are an infopreneur who wants to set up shop on the Web, you need to sit down and decide from the beginning which aspects of the e-commerce part of creating/maintaining your website you will handle yourself, and which administrative parts you will hire an expert to do for you. Researching the best e-commerce [...]

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Don’t chase YOUR tail: Effective Time Management for Small Business

Many years ago when I owned a dog, I was often amused at watching my golden retriever “play” on her own in our livingroom, running around in circles and trying to bite her tail.  There are times when we can relate to that feeling when we are stressed and overwhelmed with ALL we need to get done in [...]

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